Williams Walls and Floors
Website design, development and rebrand for a trusted home improvement specialist.
Williams Walls and Floors is a reputable company in the home improvement sector, renowned for delivering high-quality wall and flooring solutions. As the business expanded, the owner recognised the need for a more impactful online presence to showcase their work and attract new clients effectively. To achieve this, they sought a website that highlighted their strengths and effectively utilised their wealth of positive testimonials.
- Client
- Williams Walls & Floors
- Sector
- Construction & Flooring
- Duration
- 5 Weeks
Project Overview
Williams Walls and Floors is a reputable company in the home improvement sector, renowned for delivering high-quality wall and flooring solutions. As the business expanded, the owner recognised the need for a more impactful online presence to showcase their work and attract new clients effectively. To achieve this, they sought a website that highlighted their strengths and effectively utilised their wealth of positive testimonials.
The project began by rebuilding and launching a new website for Williams Walls and Floors, focusing on a simple, clean design that emphasises clarity and user experience. The new site prominently showcases their exceptional testimonials, helping establish trust and credibility with potential customers.
By eliminating unnecessary clutter and optimising the site for ease of navigation, I created a more professional online presence that reflects the quality of their services.
The Solution
A clean, credibility-first website built around the reviews their customers had already written.
Testimonial Led
Their wealth of glowing reviews put front and centre to build instant credibility.
Clean, Clear Design
Clutter removed so the work and the message do the talking.
Simple Navigation
Visitors find services and contact details without hunting for them.
Rebrand Support
New name, new identity — carried consistently across the whole site.
Domain Migration
Moved to a new domain safely, with nothing lost along the way.
“Ben built and wrote our new website from scratch and rebranded our company after a name change. He assisted with everything, including moving to a new domain. The new site looks fantastic and we're extremely happy with the results. Highly recommend!”
— Robert Williams, Business Director
Key Takeaways
Reviews are your best copy
Real customer words convince faster than any sales pitch.
Less clutter, more trust
A clean layout reads as a professional, well-run business.
A rebrand is a chance to reset
New name, new site — the perfect moment to sharpen the message.
How we work
At Steady Bow, we create websites that put service businesses ahead of their competition. No cookie-cutter templates or complicated features you don't need — just clear, effective websites that turn visitors into callers. Here's how we nail it:
Onboard
First, we get crystal clear on what your business needs to grow. We'll discuss your goals, your customers, and exactly how we'll get those phones ringing.
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Build
We design and develop your website with one goal: making it dead easy for potential customers to get in touch. No mazes of menus or walls of text — just straightforward paths to conversation.
See more work in portfolioLaunch
Once your site's live, we make sure it's working hard for your business. That means getting it in front of the right people through targeted advertising and optimisation. While your competitors are still faffing about, you'll be taking calls from new customers.
Book a Bullseye Briefing Call
Let's talk! Book a call with me at a time that suits you here:
