Shoreline PHG
Website design & development.
Shoreline PHG had a typical website bloated out with “SEO pages” that failed to get traffic or convert visitors. I stripped everything back to focus on what actually matters to people looking for a plumber or heating engineer: clear services, genuine reviews and an easy way to get in touch. No fluff, just functionality.
- Client
- Shoreline PHG
- Sector
- Property Management
- Duration
- 4 Weeks
Project Overview
After an initial audit, we discovered that Shoreline PHG's previous SEO and design agency had been using low-quality, AI-generated content that failed to rank for anything valuable. Their website was also bogged down with unnecessary bloat and inaccurate information, damaging both SEO performance and user experience.
We addressed this by completely stripping back the website and designing a simple, efficient platform focused on clarity and accuracy — free from the excess elements and incorrect facts of the previous version.
To further improve the site, we partnered with Hunt Visuals to incorporate high-quality video and photography, giving the brand a visually compelling and polished online presence.
The Solution
A leaner, accurate website built around the three things customers actually need.
Stripped Back Structure
We removed the bloat and the low-quality SEO pages, leaving a simple, efficient platform built around clarity.
Accurate Service Content
Inaccurate information was replaced with clear, correct detail on what they do and where they work.
Genuine Reviews Up Front
Real customer reviews carry the trust load instead of thin, AI-generated filler content.
Easy Ways To Get In Touch
Contact is never more than a tap away for anyone urgently looking for a plumber or heating engineer.
Professional Video & Photography
We partnered with Hunt Visuals for high-quality video and imagery, giving the brand a polished presence.
Key Takeaways
Less can rank better
Dozens of thin SEO pages often perform worse than a handful of genuinely useful ones.
Accuracy builds trust
Incorrect information on a site damages both search performance and customer confidence.
Real content wins
Genuine reviews, photography and video beat AI-generated filler every time.
How we work
At Steady Bow, we create websites that put service businesses ahead of their competition. No cookie-cutter templates or complicated features you don't need — just clear, effective websites that turn visitors into callers. Here's how we nail it:
Onboard
First, we get crystal clear on what your business needs to grow. We'll discuss your goals, your customers, and exactly how we'll get those phones ringing.
Book a call below
Build
We design and develop your website with one goal: making it dead easy for potential customers to get in touch. No mazes of menus or walls of text — just straightforward paths to conversation.
See more work in portfolioLaunch
Once your site's live, we make sure it's working hard for your business. That means getting it in front of the right people through targeted advertising and optimisation. While your competitors are still faffing about, you'll be taking calls from new customers.
Book a Bullseye Briefing Call
Let's talk! Book a call with me at a time that suits you here:
