Gills Mix Concrete
Website design & development.
I tackled Gills Mix Concrete's digital presence with a focus on what actually matters to their customers — fast quotes, reliable delivery and quality assurance — backed by comprehensive SEO and Google Ads campaigns targeting everyone from domestic customers to major commercial contracts.
- Client
- Gills Mix Concrete
- Sector
- Concrete Supplier
- Duration
- 8 Weeks
Project Overview
I rebuilt Gills Mix's website around their core business needs: instant concrete calculations, clear service breakdowns and prominent certification displays. The new site features a custom concrete calculator that gives customers instant estimates, while the mobile-first design ensures site managers can easily place orders from their phones.
I implemented location-based SEO targeting across the West Midlands and created Google Ads campaigns specific to different customer types — from DIY weekend warriors to commercial construction firms.
Customer testimonials and their impressive client roster (including the City of Wolverhampton Council and the Wolves) are prominently featured to build instant trust with new visitors.
The Solution
A quote-first website paired with SEO and paid campaigns built for every customer type.
Custom Concrete Calculator
Visitors get an instant estimate for the volume they need, without waiting on a callback.
Mobile-First Ordering
Site managers can place orders straight from their phone while standing on the job.
Clear Service Breakdowns
Every mix and delivery option explained plainly for domestic and commercial buyers alike.
Location-Based SEO
Targeted optimisation across the West Midlands to capture local search demand.
Segmented Google Ads
Separate campaigns for DIY customers and commercial construction firms.
Key Takeaways
Tools beat brochures
A working calculator does more for enquiries than another page of sales copy.
Proof builds trust fast
Naming clients like the City of Wolverhampton Council reassures new visitors instantly.
Different buyers, different ads
Splitting campaigns by customer type keeps spend efficient and messaging relevant.
How we work
At Steady Bow, we create websites that put service businesses ahead of their competition. No cookie-cutter templates or complicated features you don't need — just clear, effective websites that turn visitors into callers. Here's how we nail it:
Onboard
First, we get crystal clear on what your business needs to grow. We'll discuss your goals, your customers, and exactly how we'll get those phones ringing.
Book a call below
Build
We design and develop your website with one goal: making it dead easy for potential customers to get in touch. No mazes of menus or walls of text — just straightforward paths to conversation.
See more work in portfolioLaunch
Once your site's live, we make sure it's working hard for your business. That means getting it in front of the right people through targeted advertising and optimisation. While your competitors are still faffing about, you'll be taking calls from new customers.
Book a Bullseye Briefing Call
Let's talk! Book a call with me at a time that suits you here:
