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Case Study

Carters Concrete

Website design & development.

Carters Concrete are a leading provider of high-quality concrete solutions, specialising in readymix, mix-on-site and drive-thru concrete collection. Known for reliable service and superior products, they cater to a wide range of construction needs with timely delivery on every job.

Client
Carters Concrete
Sector
Concrete Solutions
Duration
6 Weeks
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Carters Concrete website
Carters Concrete website on tabletCarters Concrete website on mobile

Project Overview

I worked closely with Carters Concrete to design their brand from scratch and launch a website that reflects their identity and core services. The site is optimised for user experience, giving clear information about their offerings while keeping navigation seamless.

Alongside the build, I developed a Google Ads campaign targeting local audiences actively searching for concrete services, driving immediate traffic to the new site.

To support long-term growth, I implemented comprehensive SEO that improves search rankings and organic traffic, positioning Carters Concrete as a trusted provider in their region.

The Solution

A brand, a website and a search strategy built to bring in concrete orders from day one.

Brand From Scratch

A new identity built to look established and trustworthy from day one.

Service Clarity

Readymix, mix-on-site and drive-thru collection each explained without jargon.

Seamless Navigation

A structure that gets buyers from landing to enquiry in a couple of taps.

Google Ads Campaign

Local search campaigns targeting people actively looking for concrete now.

SEO Foundations

On-page and technical SEO to build organic rankings and long-term traffic.

Key Takeaways

Brand plus build

Designing identity and website together keeps everything consistent and faster to launch.

Ads buy time for SEO

Paid search delivers calls immediately while organic rankings compound.

Explain the options

Clear service breakdowns stop buyers bouncing to a competitor to work it out.

How we work

At Steady Bow, we create websites that put service businesses ahead of their competition. No cookie-cutter templates or complicated features you don't need — just clear, effective websites that turn visitors into callers. Here's how we nail it:

Onboard

First, we get crystal clear on what your business needs to grow. We'll discuss your goals, your customers, and exactly how we'll get those phones ringing.

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Build

We design and develop your website with one goal: making it dead easy for potential customers to get in touch. No mazes of menus or walls of text — just straightforward paths to conversation.

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Launch

Once your site's live, we make sure it's working hard for your business. That means getting it in front of the right people through targeted advertising and optimisation. While your competitors are still faffing about, you'll be taking calls from new customers.

Get in touch

Book a Bullseye Briefing Call

Let's talk! Book a call with me at a time that suits you here:

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